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BOOK SUMMARY :

Consumer behavior involves the study of how people either individually or in groups acquire use experience discard and make decisions about goods serivces or even lifestyle practices such as socially responsible and healthy eatingconsumer psychology is a specialty area that studies how our thoughts beliefs feelings and perceptions influence how people buy and relate to goods and services one formal definition of the field describes it as the study of individuals groups or organizations and the processes they use to select secure use and dispose of products services experiences or ideas to satisfy needs and consumer psychology careers typically start with four year undergraduate degrees in psychology while earning these degrees students will often take several psychology courses along with statistics courses those interested in consumer psychology as a career should also take courses in business marketing consumer trends and economicsconsumer psychology is all about getting into that unconscious territory where people are being directed to make purchases for reasons they are not clear about says fishmandefinition of consumer psychology consumer psychology is the study of why people buy things psychologists try to find the underlying cognitive processes that explain consumers choices and how

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